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SEO vs GEO: Understanding the Difference Between Search Engine Optimization and Generative Engine Optimization
For more than two decades, businesses have focused on one primary goal online: Getting found on Google. The strategy was straightforward. Optimize your website, target the right keywords, earn backlinks, and improve your rankings in search results. This process became known as Search Engine Optimization (SEO). But the way people search for information is changing. Today, millions of people are turning to AI-powered search tools to ask questions, compare options, and get recom
Joshua Preston
Jun 14 min read


Top 10 Questions You Should Be Asking Yourself About Marketing in the New Era of AI Search (GEO)
Marketing is entering a completely new era. For years, businesses focused heavily on: SEO keywords paid ads social media engagement follower counts viral content But AI-powered search is changing how businesses get discovered online. Today, people are increasingly asking AI tools questions like: “Who’s the best local marketing company?” “What business would you recommend?” “Who actually knows what they’re talking about?” This shift is introducing a new concept many marketers
Joshua Preston
May 293 min read
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